Pricing
Three tiers. Three commitments.
Tier Build (one-time) Monthly What's included
Pro $500 $135/mo 5-page website + GBP claim + 5 DIY kits (AEO, Local SEO, Organic SEO, GBP, Reviews) + monthly summary email
Pro+ $385 $385/mo Pro + Local SEO done-for-you + Organic SEO done-for-you
Premium ★ $750 $785/mo Pro+ + Lead Tracking + AEO done-for-you + CallRail + Custom Dashboard + AI Receptionist 3 months free (Founder Bonus)
$400/mo SEO guy on Instagram = website only. No dashboard, no done-for-you services, no tracking.
What's Actually Included
What's actually included — Pro+ and Premium
Local SEO done-for-you (every month)
  • 8 Tier-2/3 citations submitted (Yelp Plus, Yellow Pages, BBB, Foursquare, Manta, MerchantCircle, Local.com, more per market)
  • 1 geo-targeted blog post — written for your service area + city, optimized for "[service] near [city]" queries
  • 1 city-page refresh — landing pages updated with seasonal services + new neighborhoods
  • Competitor GBP tracking — weekly snapshot of top 3 local competitors: rank, photos, reviews
  • Review velocity automation — Google review request flow with 24-hour follow-up cadence
Organic SEO done-for-you (every month)
  • 2 AI-drafted, human-approved blog posts (800–1,200 words each, keyword-targeted, internal-linked, schema-marked)
  • On-page SEO sweeps — title tags, meta descriptions, H1s, alt text, internal linking refreshed monthly
  • Search Console + GA4 monthly reporting — what queries convert, what pages climb, what to double down on
  • Quarterly Screaming Frog technical audit — broken links, redirect chains, missing schema, duplicate content fixes
What you do: literally nothing. We deliver, you approve, we ship.
Lead Tracking
  • Every form submission, phone call, and click captured + attributed to source (Google, FB, referral, paid ad)
  • Lead-source breakdown showing which marketing channels actually drive jobs
AEO done-for-you (every month)
  • Answer Engine Optimization for ChatGPT, Perplexity, Gemini, Google AI Overviews
  • Schema markup expansion — FAQ + HowTo + LocalBusiness optimized for AI parsing
  • Q&A content additions — written from "people also ask" data so AI engines cite YOUR site
  • Monthly LLM Mention Snapshot — 10 queries × 3 LLMs (ChatGPT, Perplexity, Gemini) with screenshots + methodology + FTC-compliant disclaimer
CallRail
  • Tracking phone number on your site + GBP — captures every call, who called, how long, what they asked
  • Call recording (state-by-state consent compliant; SC = one-party state, simple)
  • Dynamic Number Insertion — different numbers per source so you know if a call came from Google vs Facebook vs direct
  • CallRail subscription fee absorbed into your $785/mo (no separate bill)
Custom Dashboard
  • Your numbers in one URL, mobile + desktop
  • Live widgets: GBP calls/impressions, new leads, avg ticket, conversion rate, pipeline by stage, review count + velocity, before/after photo count
  • Updates within an hour as you log new jobs in your provisioned Google Sheet
  • No login — bookmark the URL, share with your team
AI Receptionist (Founder Bonus — see next slide)
  • Q3 2026 launch. Answers when you can't, qualifies leads, books to your calendar.
  • First 10 Premium clients get it FREE for the first 3 months after launch.
Everything in Pro+ included. Premium adds the full intelligence layer.
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Speaker Note
Before I show you this dashboard — it's a mockup of what YOUR dashboard looks like once you're onboarded. Same widgets, your real numbers fill in.
(Luke says this verbally before clicking next)
Live Demo
Your Premium dashboard — live in 14 days.
Live demo
Premium-Only Bonus
AI Receptionist — Premium-only Founder Bonus
📞
Q3 2026 launch. Answers when you can't. Books directly to your calendar.
🎁
First 10 Premium clients get it FREE for the first 3 months after launch.
📋
After 3 months: optional add-on at standard pricing (TBD; communicated 60 days before billing). Cancel anytime — doesn't affect your Premium retainer.
David — if you sign today, you're founding client #1 or #2. The slot matters.
The Math
One saved booking pays for the stack.
Pro
$135/mo
Break-even: 1 saved house wash/mo (typical $300–$500)
Pro+
$385/mo
Break-even: 1–2 saved jobs/mo
Dashboard tracks exactly how many leads come in — you measure ROI directly.
Next Steps
Founder rate locked for 12 months.
Onboarding starts Tuesday.
Founder Lock
First 10 clients of each tier — your monthly rate is locked for 12 months. Standard pricing applies after. You're locking in today's rates before the agency scales.
Onboarding Timeline
Day 0Contract + payment received
Day 3Kickoff Zoom — GBP, branding, CallRail
Day 7Site live + Sheet provisioned
Day 14Dashboard live (Premium)
Day 90AI Receptionist live (Premium, when Q3 product ships) — your 3-month founder-bonus period begins.
Let's Go
Pick your tier. Onboarding starts Tuesday.
Once payment processes, kickoff Zoom invite is in your inbox within an hour. Site goes live Day 7.
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